Back-in-stock alerts
- Useful when the right inventory will return soon.
- Captures future demand after the shopper leaves.
- Does not recover the current session.
- Simple, but passive.
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Virtual inventory vs back-in-stock alerts for fashion stores.
Back-in-stock alerts help when the merchant simply needs to wait for inventory. Virtual inventory helps when the merchant can recover demand now through a controlled operational workflow.
Virtual inventory
- Useful when size substitution is operationally feasible.
- Recovers demand before the session dies.
- Needs safeguards and rollout discipline.
- Active, but operationally heavier.
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